For example, for the storyline where Nancy, Ravvi and Kris were in a love triangle, the trailer advertising this trailer was in the form of a magazine cover. The cover has an emblem with the word "exclusive" and this intrigues the audience into knowing the new scandal happening in the soap. The use of a magazine cover is used to appeal to a younger audience who are the most popular buyers of gossip magazines.
We would like our trailer to have a Hollyoaks-esque feel to it where it hints at the storyline without telling the audience what is going to happen, whilst still intriguing the audience to watch our soap opera.
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